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Welcome to the GfK 'What I Say and Do' Website

About the 'What I Say and Do' panel

The 'What I Say and Do' panel is made up of thousands of people across Great Britain. Members of the panel tell us how they interact with certain products and services e.g. their mobile phones and how they use them. Our questionnaires will ask you about a range of topics varying from Mobile phones, Internet service providers, Game downloads and many more. This information is used by manufacturers and shops to help develop and improve existing and new products and services they offer.

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The information provided by panel members is added together and presented in a summarised form. In other words 10% of women in Scotland purchased a new mobile phone, rather than Mrs Jones purchased a new mobile phone. At no point is any personal information used that could identify any individual panel member (Please see Privacy and Security).

In return for taking part in the 'What I Say and Do' panel, members are entered into a monthly prize draw worth over £12,900.

Want to Join?

If you are interested in joining the 'What I Say and Do' panel please click on the 'I want to Join' link on the top left hand corner of this page.

If you would like more information on the 'What I Say and Do' panel or GfK in general please feel free to contact Jenny Davies at

About GfK

GfK is one of the world’s largest Market Research companies and has been conducting surveys for over 70 years. GfK's international network spans 57 countries and we are the global leader in Consumer Tracking Research, monitoring peoples' buying behaviour.

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